Naming and brand identity for a 100,000 sq ft development on the site of Brooklands racetrack. The concept behind Velocity was derived from the pioneering ‘spirit of Brooklands’, the world’s first purpose-built motorsport racetrack. Using imagery evocative of the golden age of British engineering, the campaign draws similarities between the site’s heritage and the development’s unique qualities and business advantages. The logo references classic British car and aviation insignia. The project encompassed all aspects of a pre- and post- completion campaign.

The work Blast have produced for Velocity is stunning, completely different to anything else in the market. The campaign genuinely sets Velocity apart from the competition and really communicates the development’s ground breaking, high quality design.
Edward Smith, Partner, Strutt & Parker LLP

Logicor is a leading owner of logistics warehouses across Europe, with one of the largest portfolios of more than 13.7 million square metres. We worked with them to develop a brand strategy and identity that would reinforce their position as a premium European logistics company, resonate positively with customers and support future growth.

The new identity uses overlapping, three dimensional shapes to create a flexible ‘supergraphic’. The supergraphic works across numerous applications and scales, from architectural to mobile. The identity reflects Logicor’s versatile offer and flexible spaces. While the new colour palette lends a fresh look that helps the company to stand out against competitor brands.

As well as the brand strategy and visual identity, we produced new guidelines and redesigned their website.

Naming, brand identity and marketing inspired by the striking modernist architecture of the buiding. The idea of ‘form following function’ was carried through into the naming of the building and used to communicate the benefits and potential of the property (‘form: partnerships’, ‘form: the future’, ‘form: an opinion’).

We took a modernist approach to the typography and layout of the visual identity. The marketing campaign, ‘The Art of Work’ uses bold sans serif typography, colours, materials and print techniques, which reference the finishes of the building.

Identity and marketing materials for Inuit, a premium uncoated paper by Arjowiggins Creative Papers. We wanted to make the paper synonymous with creativity and fantastic print, appealing to designers and printers alike.

We commissioned a typeface that drew from the Inuit people’s syllabic alphabet, before giving it away to designers as a promotional tool. This approach gave us the perfect vehicle to highlight the quality and printability of the paper, whilst tapping in to one of designers’ key passions. Alongside the typeface, our campaign included print, advertising, website and event design.