Archive for September, 2016


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Assembly


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Assembly is where it all comes together: outstanding retail, thriving restaurants, state-of-the-art offices and calm public spaces. It’s a new destination in the heart of West London.

It’s also where our skills in property branding and marketing come together. Working with Axa Real Estate, Bell Hammer, CBRE and Knight Frank we have created an estate name and umbrella brand which creates a sense of ‘place’. We have also named and branded the individual office, retail and public realm to create a cohesive brand experience. The marketing campaign launched with a stylish film which brings all the elements of the project together, delivered through a responsive website for the whole estate, and followed up with high-end brochures for the individual buildings.

 

The Crunch: Public engagement


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The Crunch is all about engaging, informing and inspiring the UK public. The year-long national initiative aims to reach everyone from 4-year old school children to scientists – and inspire them to join the conversation about food and drink.

In addition to creating a bold and accessible brand, we were also asked to develop fun and interesting ways to get the audience to interact with the initiative. The approach was to create a series of fun and intriguing ‘provocations’ around a range of topics which were promoted through social media channels. We created digital games, animations, films, quizzes and polls which provoked the various audiences to get involved.

Each ‘provocation’ gathered data from the audience to find out their opinions, habits and propensity for change, creating a real-time picture of the nations’ attitude towards food and drink. The data will be analysed and used as the basis for future research on the subject by Wellcome.


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