A global marketing campaign to launch the new Keaykolour paper collection to designers. We created ‘Colourful Life’ to show the potential for creativity, experimentation and inventiveness that Keaykolour offers. The campaign centred around a collaboration with artist and illustrator Ian Wright. The results were a series of original artworks created using Keaykolour, each exploring a different experimental way of working with the paper.
The artworks and the process of creating them were documented in printed marketing collateral, online and in four short films promoting the new range to a worldwide audience. The campaign launched in London with an exhibition showing the artworks for the first time, as part of the London Design Festival.
Arjowiggins Creative Papers