Logicor is a leading owner of logistics warehouses across Europe, with one of the largest portfolios of more than 13.7 million square metres. We worked with them to develop a brand strategy and identity that would reinforce their position as a premium European logistics company, resonate positively with customers and support future growth.
The new identity uses overlapping, three dimensional shapes to create a flexible ‘supergraphic’. The supergraphic works across numerous applications and scales, from architectural to mobile. The identity reflects Logicor’s versatile offer and flexible spaces. While the new colour palette lends a fresh look that helps the company to stand out against competitor brands.
As well as the brand strategy and visual identity, we produced new guidelines and redesigned their website.