Many people are unsure or ill-informed about Gene Editing, its applications and its effects on the future of humanity. So The Royal Society and Wellcome got together and asked us to create a short animated film to explain the process, and it’s possible uses, in a way that can be easily understood by you and me.

Working with animator Nigel Coan we set out to present a balanced argument, eschew the use of scientific diagrams and terminology, and explain the subject in a way that even the most scientifically-challenged can understand.

Client

Wellcome & The Royal Society

Links

Gene Editing Film

Credits

Copywriting: Serious Oomph!

Film animation: Nipple