100% Design is one of Europe’s leading contemporary design exhibitions. Blast’s concept for the show was a call to action to designers to ‘improve your environment’. The exhibitor brochure consists of three A3 posters, featuring contemporary designer products, photographed in decaying urban locations. This was mailed to potential exhibitors in an A5 slipcase (which could be updated as the show approached, with newsletters and postcards featuring further campaign photography), the posters could then be displayed or fly-posted by the recipients, the brochure doubling as campaign pack.

Credits

Photography by Sanjay Kalideen