100% Design is one of Europe’s leading contemporary design exhibitions. Our concept for the show was centred around the call to action: ‘improve your environment’.
As part of the exhibitor marketing campaign we designed a brochure that doubled as a campaign pack. Containing three posters featuring contemporary designer products photographed in decaying urban locations, it was mailed along with newsletters and postcards displaying further campaign photography. The concept was rolled out to a consumer marketing campaign, ticketing, event graphics and signage at Earls Court, London.