The University of East Anglia needed an identity that could reflect its key strengths: its interdisciplinary approach and innovative research. Within the logo the University’s initials are integrated to reflect the importance given to interdisciplinary study, whilst the E and the A combine to make the ‘spark’ at the heart of the identity. This graphic device formed the basis of our campaign, acting as an iconic representation of excellence that epitomised the University’s work.


University of East Anglia