The Ashmolean needed a brand that could unify its vast collections and guide audiences through its stories. We developed a clear strategy and distinctive identity centred on a timeline-inspired ‘A’ device. Flexible across physical and digital spaces, it helps visitors navigate content, connecting objects, cultures and time periods within a cohesive, contemporary museum experience.

Piracy is often romanticised, masking a far more brutal reality. For National Maritime Museum Cornwall and Royal Museums Greenwich, we created a campaign that plays on the familiar myth while revealing the truth beneath. Across film, print and digital, the work draws audiences in with intrigue, then reframes expectations to support a more thoughtful, immersive exhibition experience.

Tullie House Trust needed a brand that reflected its transformation into a modern cultural hub. We repositioned and simplified the identity to 'Tullie', creating a clear, confident brand rooted in its heritage. A distinctive logotype and flexible visual system bring warmth and accessibility, helping communicate the museum’s expanded role as Carlisle’s home of culture.

Croydon College needed a brand that reflected its transformation and worked alongside its associated institutions. We created a distinctive identity built around a double ‘C’ marque, aligning the College with aspirational ideas while unifying the wider brand family. Applied across print, digital and the environment, the system brings clarity, consistency and renewed confidence to the College’s offer.

UK Parliament Week needed a refreshed identity to re-energise public engagement. We evolved the brand around 'The UKPW Experience', creating a bold, typographic system and flexible toolkit that communicates participation and impact. The result is a dynamic identity that brings the festival experience to life, encouraging people across the UK to get involved and make a difference.

The Crunch needed a brand that could engage audiences from young children to scientists around a complex, shared topic. We created a unifying name, identity and communication framework that balances clarity with depth. Delivered across digital, film, interactive content and national events, the work brings together diverse voices and experiences into one accessible, engaging initiative.

FutureFest needed an identity that reflected its dynamic, multi-format exploration of the future. We created a disruptive, evolving visual system based on digital glitches, capturing uncertainty and possibility. Applied across print and digital, the campaign brought the theme 'Occupy the Future' to life, creating an energetic identity that mirrors the event’s immersive, thought-provoking experience.

The University of Sussex needed to unify a fragmented identity and reassert its progressive spirit. We created the brand around a simple, campaignable and inclusive idea – 'US' – bringing clarity, cohesion and a distinctive voice. The new identity quickly transformed perception and performance, driving a significant rise in applications and establishing a long-lasting brand still at the heart of the university today.

For a major exhibition at the National Maritime Museum, we created a distinctive campaign that captures the drama of 17th-century London. Using an intricate, immersive illustration style, the concept brings together personal stories and turbulent events in a richly detailed visual world. Applied across film, print and large-scale environments, the work draws audiences into a compelling and original narrative.