Creating Carlisle’s home of culture

Tullie House Trust needed a brand that reflected its transformation into a modern cultural hub. We repositioned and simplified the identity to 'Tullie', creating a clear, confident brand rooted in its heritage. A distinctive logotype and flexible visual system bring warmth and accessibility, helping communicate the museum’s expanded role as Carlisle’s home of culture.

Brand Strategy & Identity / Environmental & Wayfinding / Events & Exhibitions

Exhibition poster designs for Tullie House Trust's new brand identity
Photo of part of the Tullie House Trust museum building
“

Working with Blast has been a total joy. The result is a new identity that feels fresh, playful, contemporary, and most importantly, uniquely ‘Tullie’.”

Emily Burnham
Tullie, Marketing & Communications Manager
Poster designs showing variations of the letterform logo 'T' for Tullie House Trust
Hoarding design showing variations of the letterform logo 'T' for Tullie House Trust
Historical dress positioned within the letterform logo 'T' on a blue background for a museum brand identity
The letterform logo 'T' on a blue textured background for a museum brand identity
Letterform logo 'T' on glass with historical dress behind it for a museum brand identity
Poster design showing a flamingo in the letterform logo 'T' for Tullie House Trust
Photo of a blue sign with the white letterform logo 'T' for a museum brand identity
Wayfinding signage system for Tullie House Trust implementing the museum's new brand identity
Social posts designs for Tullie House Trust implementing the museum's new brand identity
Brochure design for Tullie House Trust implementing the museum's new brand identity
Tea packaging design for Tullie House Trust implementing the museum's new brand identity
Tote bag design for Tullie House Trust implementing the museum's new brand identity
Badge design for Tullie House Trust implementing the museum's new brand identity
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