Branding the world’s first public Museum

The Ashmolean needed a brand that could unify its vast collections and guide audiences through its stories. We developed a clear strategy and distinctive identity centred on a timeline-inspired ‘A’ device. Flexible across physical and digital spaces, it helps visitors navigate content, connecting objects, cultures and time periods within a cohesive, contemporary museum experience.

Brand Strategy & Identity / Digital & Websites / Events & Exhibitions / Print & Packaging

Banner design for Ashmolean Museum brand identity
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We have been impressed with Blast’s ability to both understand our needs and to come up with intelligent and creative solutions. At times we have been a demanding client, but Blast have patiently worked through each stage of the project with us, ensuring that all our stakeholders are brought along too. We are thrilled at how our new brand identity reflects both the Ashmolean’s history and our vision for the future.”

Theresa Nicolson
Marketing Manager – Ashmolean Museum Oxford
Poster design for Ashmolean Museum exhibition campaign
Jeff Koons poster design for Ashmolean Museum exhibition campaign
Poster design for Ashmolean Museum entrance
Andy Warhol poster design for Ashmolean Museum exhibition campaign
Catalogue design for Ashmolean Museum brand identity
Souvenir guide design for Ashmolean Museum brand identity
T-shirt design for Ashmolean Museum brand identity
Map design for Ashmolean Museum brand identity
Tote bag design for Ashmolean Museum branding project
Pencil design for cultural branding project
Carrier bag design for Ashmolean Museum branding project
Biscuit packaging design for cultural branding project
Merch design for cultural branding project
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