The Ashmolean needed a brand that could unify its vast collections and guide audiences through its stories. We developed a clear strategy and distinctive identity centred on a timeline-inspired ‘A’ device. Flexible across physical and digital spaces, it helps visitors navigate content, connecting objects, cultures and time periods within a cohesive, contemporary museum experience.

Piracy is often romanticised, masking a far more brutal reality. For National Maritime Museum Cornwall and Royal Museums Greenwich, we created a campaign that plays on the familiar myth while revealing the truth beneath. Across film, print and digital, the work draws audiences in with intrigue, then reframes expectations to support a more thoughtful, immersive exhibition experience.

Tullie House Trust needed a brand that reflected its transformation into a modern cultural hub. We repositioned and simplified the identity to 'Tullie', creating a clear, confident brand rooted in its heritage. A distinctive logotype and flexible visual system bring warmth and accessibility, helping communicate the museum’s expanded role as Carlisle’s home of culture.

Tate St Ives needed a campaign to relaunch its expanded gallery and communicate its unique setting to a broad tourist audience. We created a bold, direct campaign that quickly conveys the idea of world-class art in a spectacular location. Designed for high-impact formats seen in passing, the work combines clarity and confidence with a playful, memorable tone.

FutureFest needed an identity that reflected its dynamic, multi-format exploration of the future. We created a disruptive, evolving visual system based on digital glitches, capturing uncertainty and possibility. Applied across print and digital, the campaign brought the theme 'Occupy the Future' to life, creating an energetic identity that mirrors the event’s immersive, thought-provoking experience.

The BBC Symphony Orchestra needed a distinctive, flexible identity. We created a campaignable brand built from its acronym, 'BBC SO', turning it into a bold and adaptable device for communication. The dynamic ‘O’ expresses movement and performance, resulting in an identity that captures the Orchestra’s energy, supports diverse campaigns and reflects its commitment to innovation and live experience.

For a major exhibition at the National Maritime Museum, we created a distinctive campaign that captures the drama of 17th-century London. Using an intricate, immersive illustration style, the concept brings together personal stories and turbulent events in a richly detailed visual world. Applied across film, print and large-scale environments, the work draws audiences into a compelling and original narrative.