Inspiring art and breathtaking scenery meet at Tate St Ives. Perched above Porthmeor Beach with views across the Atlantic Ocean, the gallery showcases some of the best-loved British artworks of the 20th century.
Freshly transformed and with twice its former gallery space, the new Tate St Ives required a campaign which would promote it’s unique proposition; ‘inspiring art in a spectacular location’ to the tourist market. The creative needed broad appeal, communicating the key message simply and quickly – as many of the advertising formats are seen in passing by rail and road. Our bold solution is both direct and playful, with the confidence of an internationally renowned gallery.
Image: Peter Lanyon Thermal 1960
© The estate of Peter Lanyon.
All Rights Reserved, DACS 2018