FutureFest is Nesta’s flagship event, a weekend festival of ideas, talks, and interactive performances to inspire people to change the future. It gathers together some of the planet’s most radical thinkers, makers and performers together to create an immersive experience of what the world might be like in decades to come.
Rather than a traditional static conference, FutureFest is conceived as a multi-format event which gives visitors ample opportunity to take self-guided journeys.
In response to this, the identity is designed to be energetic, disruptive and unpredictable. Using electronic glitches as its basis, it is able to constantly evolve and change form. Our print and digital campaign for 2018 reflects the theme ‘Occupy the Future’ and uses the glitch to represent alternative visions of the future.