Co-processing is a proven solution to reduce landfill and fossil fuel use, but poor perception has held it back. GCCA needed to shift the narrative from risk to opportunity. We reframed the conversation, moving away from crisis-led messaging to a clear, confident story of progress. Built around the idea of 'More / Less' and anchored by 'Transforming waste into purpose', the campaign highlights how co-processing increases positive impact while reducing harm, creating a flexible global platform adopted across markets and member organisations.

Amazon has the scale to influence global behaviour, but communicating sustainability clearly to different audiences is the challenge. We created two animations and social campaigns, one for consumers and one for sellers, promoting reduced packaging. Simple, direct and translated into 10 languages, the work delivers a universal message: less packaging means less waste, lower carbon and easier recycling at global scale.

Heidelberg Materials needed to launch evoZero®, the world’s first net-zero cement, before a market or understanding existed. We created a global campaign that turned complex CCS science into a compelling story of possibility. Built around 'Capture the Imagination', the work positioned evoZero® as a catalyst for change, driving early demand, global engagement and a landmark launch in Norway.

Croxley Park had a strong ESG ethos, but little visible way to communicate it. We created “Planet Croxley”, a unifying identity that turns policy into something people can see, use and engage with. Applied across the environment, communications and data, it brings clarity to ESG activity, supports occupiers’ own reporting needs and drives greater participation across the park community.

Heidelberg Materials needed to communicate complex CCUS technology to a broad, global audience. We created an immersive digital platform that transforms technical content into an engaging, accessible experience. Through interactive storytelling, film and data visualisation, the platform brings carbon capture to life, establishing a central resource that informs, inspires and positions Heidelberg as a leader in decarbonisation.

Forbury Place needed a clearer, more compelling offer to attract occupiers. We developed a refreshed brand and campaign built around 'For Everyone', highlighting its location, connectivity and lifestyle benefits. Applied across film, digital and interiors, the identity creates a cohesive, confident proposition designed to drive interest and increase occupancy.