Launching a world first

Heidelberg Materials needed to launch evoZero®, the world’s first net-zero cement, before a market or understanding existed. We created a global campaign that turned complex CCS science into a compelling story of possibility. Built around 'Capture the Imagination', the work positioned evoZero® as a catalyst for change, driving early demand, global engagement and a landmark launch in Norway.

Campaigns & Social / Digital & Websites / Events & Exhibitions / Film & Animation

Website design for a global Heidelberg Materials campaign
Series of images for a global Heidelberg Materials campaign centred around 'Capture the Imagination'
Still from a film for a global Heidelberg Materials campaign
Still from a film for a global Heidelberg Materials campaign
Social media posts for a global Heidelberg Materials campaign
'Capture the Imagination' campaign event launch for Heidelberg Materials
Hoarding showing the 'Capture the Imagination' campaign
'Capture the Imagination' campaign at Heidelberg's carbon capture facility in Brevik
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