MSA Media (previously MSA Market Media) are a global pharmaceutical media planning and buying agency with a 25 year heritage. We developed a new brand strategy that would reposition the agency and reflect its leadership and global status.

After conducting a brand strategy workshop we discovered that the ‘Market’ of their name now seemed redundant. We highlighted the agency’s key strengths of adapting to individual clients’ needs and having a unique, global approach. From here we developed a flexible system that replaces ‘Market’ with other words that describe their diverse offer, speaking directly to their different audiences. This was supported by a series of infographics that demonstrated their process and global impact. The identity projects a forward-thinking company that is strategic, creative and analytical. It was launched with a promotional film, responsive website, stationery and launch materials.

Naming, brand identity and marketing communications for ‘Strata’, a landmark commercial property development in Staines upon Thames. The sleek, three-tiered structure of the building is echoed in every strand of the identity through the use of colour, layering of information and the three key messages: ‘Unique, Design, Advantage’.

All pre- and post- completion marketing materials were created to reflect the sophisticated design and high quality specification of the building. The campaign was launched with a limited edition personalised box, which featured layers of information printed, embossed, foil blocked and laser etched into different materials.

Working with a team of visionary entrepreneurs, we created a strategy and branding for Trading for Good, a new high-profile digital service that helps companies showcase the socially responsible work they do. Designed much like a social media platform, the website provides businesses with profile pages through which visitors can search to find companies to work with based on the good work they do.

As development partners we helped establish what the service offer and positioning should be and as brand guardians we created the identity, website, printed social value reports, advertising and communications. Our concept for the brand was based around creating a ‘trademark’ for the service that members can use as an endorsement. The aim was for the logo to become synonymous with socially responsible business, hence the strapline: ‘the mark of a good business’.

To date, the total social value generated by Trading for Good members has amounted to £7,223,236 worth of fundraising, 95,176 pro-bono hours, and £1,101,400 donated to charity.

A website for a PR company that can ‘tell great stories to put brands in the spotlight’. Using the company’s signature gold and adding storybook-style detailing, we designed a site that could showcase each of Golden Goose PR’s tales of success.