MSA Media (previously MSA Market Media) are a global pharmaceutical media planning and buying agency with a 25 year heritage. We developed a new brand strategy that would reposition the agency and reflect its leadership and global status.
After conducting a brand strategy workshop we discovered that the ‘Market’ of their name now seemed redundant. We highlighted the agency’s key strengths of adapting to individual clients’ needs and having a unique, global approach. From here we developed a flexible system that replaces ‘Market’ with other words that describe their diverse offer, speaking directly to their different audiences. This was supported by a series of infographics that demonstrated their process and global impact. The identity projects a forward-thinking company that is strategic, creative and analytical. It was launched with a promotional film, responsive website, stationery and launch materials.