Naming and brand identity for Double You: a London-based company that is revolutionising the way people and businesses work with personal assistants. Dispelling the myth that PAs are only for the rich and famous, the service lets you hire a PA or VA (virtual assistant) whenever you want. Whether you need them 24 hours a day, once a month, or for an individual project, Double You will find someone to help.

When searching for a name, we highlighted one of the key benefits of hiring a PA or VA: you can effectively be in two places at the same time. We created a bold, bright identity along with a series of illustrations demonstrating the advantages of having two pairs of hands.


Double You