In episode 05 of Sustainability by Design, Giff sits down with Ann Claes, co-founder of MASJIEN, a technology and sustainability agency working at the intersection of fashion, innovation and systems change. Ann describes herself as a techno optimist - someone who genuinely believes technology can help move the industry forward, and that sustainability has far more opportunity ahead of it than the doom-heavy conversation around it suggests.

In collaboration with sustainability consultancy Common Ground, we’ve been commissioned to create the 2025 Impact Report for sustainable fashion brand ARMEDANGELS. It’s a project that sits firmly at the intersection of strategy, storytelling and design, turning complex sustainability data into something clear, credible and engaging. The online report brings together ARMEDANGELS’ strategic pillars, Moonshot goals and 2025 performance, alongside detailed insight into materials, processes and supply chain. It’s designed not just to report progress, but to make it understandable and usable, internally and externally.

In episode 04 of Sustainability by Design, Giff sits down with Will Hayler, co-founder and CEO of Blue Earth Summit, the movement bringing entrepreneurs, investors, NGOs and creatives together around a shared commitment to transforming the way the world works.

TURBO, a new experimental platform exploring how technology can accelerate sustainability in fashion, launches this month at Berlin Fashion Week. The project will be unveiled through a keynote by Ann Claes of Masjien at METAMORPHOSIS on Saturday 30 January in Berlin.

In episode 03 of Sustainability by Design, Giff sits down with Georgia-Rae Taylor, founder of Common Ground, a strategic sustainability and communications consultancy built on the belief that sustainability only becomes powerful when it stops living in a silo and starts speaking the same language as the brand.

In episode 02 of Sustainability by Design, Giff sits down with Harriet Vocking, founder of For Tomorrow, whose 14 years at the centre of sustainable fashion and communications include building Eco-Age alongside Livia Firth, travelling supply chains in Bangladesh, the Amazon and Botswana, and using the red carpet as a platform for genuine sustainability storytelling.

Waste is one of the world’s biggest problems. Which is why it was refreshing to work on a campaign focused on a real solution, rather than another reminder of how bad things have become. We worked with the Global Cement & Concrete Association (GCCA) on a campaign about co-processing: a proven way of dealing with

In episode 01 of Sustainability by Design, Giff speaks with Heather Smith of HSC, the consultant who realised that Croxley Park’s sustainability story didn’t need more action, it needed to be seen.

Today is World Homeless Day, and we’re using our work to highlight an issue that’s impossible to ignore – homelessness on London’s streets. Last year, 13,231 people slept rough in the capital, the highest number ever recorded. Thousands more are on the edge.

Greenwashing has become fashion’s dirtiest trend. Investigations have shown that the majority of sustainability claims made by fashion brands are misleading or false. And only 3% of items in UK and US collections carry genuine sustainability credentials. That’s not progress. That’s a crisis of trust.

As designers, we believe in the power of visual communication to provoke thought, ignite emotion, and drive change. That’s why we created a bold and unsettling campaign to confront an issue that can no longer be ignored: the relentless discharge of raw sewage into our rivers and seas by water companies.

Born from the spirit of the Green Carpet Fashion Awards, Threads of Change brings together creative leaders, changemakers, and bold voices to honor those driving impact at the intersection of fashion, culture, and community.

This year’s season’s greetings come with a warning; 2024 is projected to be the first year to surpass the global warming limit of 1.5°C, highlighting the urgent need for climate action.

We’re marking 40 years of London Fashion Week with a reality check. Our latest Blast Campaign highlights the impact our shopping habits and obsession with ‘adding to basket’ is having on our planet.

This time of year often poses challenges for many, casting a shadow on life’s usual brightness. Great Mental Health Day urges Londoners to open up about their mental well-being, emphasising that seeking help is perfectly acceptable.

Wishing you a Christmas filled with serenity and a New Year where, in the words of John Lennon, ‘the world will live as one’. This year, instead of printing cards and treating our clients (sorry folks!), we are donating to the British Red Cross to bring a little help and hope to the victims of the Gaza conflict.