¡Cho! is a totally unique range of on-the-go drinking gazpacho; a Spanish classic with a modern twist. Created by English entrepreneurs and a Michelin starred chef from Spain, the drink needed a brand that would reflect its daringly different attitude.
Our solution: ‘The Gazpacho Revolution’. Drawing from the spontaneity and chaotic typographic style of Dada, we created illustrations to give each flavour personality and project the rebellious spirit of the brand. The launch of ¡Cho! was supported by a series of promotional materials, including the Informatico – a manifesto-style newspaper. In the absence of a large marketing budget we harnessed the power of social media to spread the word: ‘Join the Gazpacho Revolution’.