We also built Wondering a new website, designed to put storytelling and participation front and centre – including a dedicated Cinema section showcasing films made by participants, so their stories stay at the heart of the experience.
Wondering brand launches
15.07.2026
Wondering has a new look. The community interest company uses filmmaking, creativity and lived experience to create meaningful social change – and as its work has grown in scale and ambition, we set out to build a brand identity that could keep pace with it, reflecting the quality of that work while capturing the openness, curiosity and humanity behind it.
The result centres on a distinctive ‘W’ marque, its three dots symbolising community while nodding to filmmaking through the forms of a camera aperture, recording indicator and flash. Paired with a vibrant colour palette, it’s a flexible system built to work everywhere Wondering shows up – from community programmes to campaigns, workshops and digital communications.
View the full case study here
