TURBO launches at Berlin Fashion Week
31.01.2026
TURBO, a new experimental platform exploring how technology can accelerate sustainability in fashion, launches this month at Berlin Fashion Week. The project will be unveiled through a keynote by Ann Claes of Masjien at METAMORPHOSIS on Saturday 30 January in Berlin.
Developed as a sandbox rather than a fashion label, TURBO is a digital playground where tools such as digital product passports, AI-generated visuals, digital wardrobes, new materials and repair networks can be connected, tested and understood as part of one evolving system.
Working with Masjien we’ve shaped TURBO’s visual approach – creating the brand identity, kinetic logo and messaging system, keynote presentation and portal UI demo. Designed to feel experimental, flexible and always in motion, the identity reflects TURBO’s role as a connector and accelerator for practical, evidence-based innovation.
Curated by Fashion Council Germany and powered by eBay, METAMORPHOSIS brings together international voices from fashion and the circular economy to explore the transformations the industry now demands.
