A unified brand strategy and identity system brought together the masterbrand and four divisions. Messaging, straplines and photography/film gave each division the flexibility to express its own personality, expertise and offer.
Brand content included copywriting, photography and film, with shoots taking place across the entire studio complex – from backlots and sound stages to prop stores and workshops.
The website combines the masterbrand and four divisions within a single digital platform, with sophisticated navigation between each. Advanced functionality, an interactive map and a secure client area make it an essential production tool, while extensive photography and behind-the-scenes film content capture the excitement and scale of film-making at WBSL.
Since 2017, we have continued to evolve the brand as Warner Bros. Studios expanded – creating new content and marketing materials for new studios, technologies, workshops and facilities. This included the launch of De Lane Lea’s state-of-the-art post production facility in Soho, supported by new photography, film and website design.
Alongside the masterbrand and division brands, we have created and launched major studio initiatives including The Big Picture — the studio’s sustainability programme — and Crew HQ, a flagship skills, training and community hub at the heart of Leavesden Studios.
Find out more in the ‘Related projects’ below.
