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Branding the film industry’s first CrewHQ

Warner Bros. Discovery needed a brand for a pioneering new skills and careers initiative supporting the future of the UK film industry. We created CrewHQ – a vibrant identity and communication system designed to engage everyone from established crew to new entrants. Applied across environments, campaigns and digital platforms, the brand helps position CrewHQ as both an industry resource and a community hub.

Brand Strategy & Identity / Campaigns & Social / Digital & Websites / Environmental & Wayfinding / Film & Animation

We created the name CrewHQ together with a vibrant identity system combining industrial-inspired graphics, bespoke iconography and stylised reportage photography rooted in authentic studio culture and designed to appeal to both established production crew and new entrants.

Image treatment for film industry initiative branding project
Iconography for film industry initiative branding project
Social post for film industry initiative branding project
Branded hat for film industry initiative branding project

Designed as a highly flexible toolkit, the CrewHQ identity works seamlessly across the physical environment and every layer of communication. From large-scale signage, interiors and environmental graphics to clothing, merchandise, social media, advertising and print, the system creates a bold and consistent presence throughout the studio and beyond.

Branded mug for film industry initiative branding project
Wall graphic for film industry initiative branding project
Brand guidelines for film industry initiative branding project
Poster for film industry initiative branding project

CrewHQ has quickly established itself as a major industry initiative supporting talent development and accessibility across the screen industries. To date, the programme has delivered:

830+ hours of crew training
1,150+ training attendees
2,130+ careers day attendees

Podcast social post for film industry initiative branding project
Digital noticeboard for film industry initiative branding project
Three social posts for film industry initiative branding project

Alongside the core identity, we created the branding for Out Of Frame – CrewHQ’s podcast spotlighting the untold stories behind major film and TV productions.

Range of social posts for film industry initiative branding project