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Crunch time

The Crunch needed a brand that could engage audiences from young children to scientists around a complex, shared topic. We created a unifying name, identity and communication framework that balances clarity with depth. Delivered across digital, film, interactive content and national events, the work brings together diverse voices and experiences into one accessible, engaging initiative.

Brand Strategy & Identity / Campaigns & Social / Digital & Websites / Events & Exhibitions / Film & Animation / Print & Packaging

Still from film showing the connection between food, health and planet for The Crunch brand identity
Still from film showing food statistic for The Crunch brand identity
Still from film showing the connection between food demand, urbanisation and climate change for The Crunch brand identity
Website design for The Crunch brand identity
Still from film showing a fast food fact for The Crunch brand identity
Icon design for The Crunch brand identity
Still from film showing the connection between food prices and global warming for The Crunch brand identity
Infographic design for The Crunch brand identity
Website design shown on a tablet for The Crunch brand identity
Logo strapline for The Crunch brand identity
Illustration design from film for The Crunch brand identity
Photo and icon design for The Crunch brand identity
Brand guidelines for The Crunch brand identity
Badge and tote bag design for The Crunch brand identity
Invite design for The Crunch brand identity
Flyer design for The Crunch brand identity
Tote bag design for The Crunch brand identity
Packaging design for The Crunch brand identity
Poster design for The Crunch brand identity