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Branding the film industry’s first CrewHQ

Warner Bros. Discovery needed a brand for a pioneering new skills and careers initiative supporting the future of the UK film industry. We created CrewHQ – a vibrant identity and communication system designed to engage everyone from established crew to new entrants. Applied across environments, campaigns and digital platforms, the brand helps position CrewHQ as both an industry resource and a community hub.

Brand Strategy & Identity / Campaigns & Social / Digital & Websites / Environmental & Wayfinding / Film & Animation

We created the name CrewHQ together with a vibrant identity system combining industrial-inspired graphics, bespoke iconography and stylised reportage photography rooted in authentic studio culture and designed to appeal to both established production crew and new entrants.

Designed as a highly flexible toolkit, the CrewHQ identity works seamlessly across the physical environment and every layer of communication. From large-scale signage, interiors and environmental graphics to clothing, merchandise, social media, advertising and print, the system creates a bold and consistent presence throughout the studio and beyond.

CrewHQ has quickly established itself as a major industry initiative supporting talent development and accessibility across the screen industries. To date, the programme has delivered:

830+ hours of crew training
1,150+ training attendees
2,130+ careers day attendees

Alongside the core identity, we  created the branding for Out Of Frame – CrewHQ’s podcast spotlighting the untold stories behind major film and TV productions.