New podcast episode: Redesigning the future – the opportunity of our time
In episode 04 of Sustainability by Design, Giff sits down with Will Hayler, co-founder and CEO of Blue Earth Summit, the movement bringing entrepreneurs, investors, NGOs and creatives together around a shared commitment to transforming the way the world works.
Will’s route into this space wasn’t through climate science or activism. It came through 20 years of entrepreneurialism, a background in media, marketing and adventure travel, and a moment at Web Summit in Lisbon where he asked a simple question: why does nothing like this exist for the real world? Blue Earth was the answer – built on the premise that awareness alone doesn’t change systems. Capital, creativity and scale do. The Summit is deliberately designed to move money from investors to innovators and get NGOs in front of the corporates who can fund them, compressing nine months of meetings into a single day.
The conversation is sharp on why sustainability needs new voices in the room. Will makes a compelling case for redirecting creative talent toward solutions rather than selling more of what we don’t need, and why excluding people from the climate conversation based on who they’ve previously worked for shrinks the talent pool at exactly the wrong moment. There’s also a genuinely optimistic thread on technology and energy costs and why today’s solar panel is as bad as it will ever be.
In this episode: why awareness alone doesn’t change systems, how Blue Earth moves capital from investors to innovators, and why the climate conversation needs more creatives in the room.
Blue Earth Summit takes place on 13-18 October 2026 in London. The Blast team will see you there!
