A brand that inspires connection

Wondering uses filmmaking and lived experience to create meaningful social change. We developed a flexible brand identity and website that capture the organisation’s openness, creativity and community focus. Built around storytelling and participation, the new brand provides a distinctive platform for programmes, partnerships and communications, helping Wondering amplify voices, foster connection and create lasting impact.

Brand Strategy & Identity / Digital & Websites / Film & Animation

We developed a flexible identity system centred on people, stories and shared experiences. The logo features a distinctive ‘W’ marque topped by three dots, symbolising community while also referencing filmmaking through the forms of a camera aperture, recording indicator and flash.

Poster design for filmmaking collective branding project
Bag design for filmmaking collective branding project
Branded t-shirt for filmmaking collective branding project
Branded sweatshirt for filmmaking collective branding project

Built with accessibility and storytelling at its core, the Wondering website gives every visitor a clear, engaging experience. The new Cinema section showcases films made by Wondering’s participants, turning the site into an archive of creative work and keeping the organisation’s most powerful stories front and centre.

Back to projects