Naming, brand identity and marketing campaign for a commercial property based at Bartley Wood Hampshire. The brand and campaign were inspired by the striking modernist architecture of the buiding. The idea of ‘form following function’ was carried through into the naming of the building (form:). The name was then used to communicate the benefits and potential of the property (form: partnerships, form: the future, form: an opinion).
A visual identity was created for the building using bold san serif typography, the use of colours, materials and print techniques which reference the finishes of the building and an emphasis on white space to reflect the large open areas which are a feature of the property .
