Naming and brand identity for ‘Velocity’, a new 100,000 sqft development on the site of Brooklands racetrack in Surrey. The Velocity logo is designed to reference classic British car and aviation insignia. The concept builds on the ‘Spirit of Brooklands’ inspiration, with imagery evocative of the golden age of British engineering. The campaign draws similarities between the pioneering spirit of Brooklands and the development’s unique qualities and business advantages. Project implementation includes brochure, website and signage.
The work Blast have produced for Velocity is stunning, completely different to anything else in the market. The campaign genuinely sets Velocity apart from the competition and really communicates the development’s ground breaking, high quality design.
Edward Smith, Partner, Strutt & Parker LLP
