The marketing concept and campaign for this new office development was inspired by the location – Market Street – and the vernacular of letting board signs. All marketing materials communicate the benefits of this prime town centre location through a series of ‘On the Market’ stickers – applied by hand to the marketing brochure and animated on the website. To date the pre-let campaign has resulted in a 65% let (to Adobe) of the 74,000 sqft building.
