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16.01.2012

BBC Symphony Orchestra

A great start to the new year, as we launch the new logo for a truly great British institution – the BBC Symphony Orchestra – backbone of the BBC Proms and one of the most listened to orchestras in the world.

Our solution was to create a mark based on the commonly used acronym for the Orchestra ‘BBC SO’. The resulting logo is simple, memorable and campaignable, allowing the orchestra to communicate its values to a variety of audiences, through a series of ‘SO’ message lines.

The logo is to be rolled out over the year, beginning with the Orchestra’s new truck livery.

14.12.2011

Joyeux Noël

Arjowiggins Creative Papers corporate greetings card shows off their wide range of papers to clients and distributors across Europe – giving them a bit of creative inspiration in the process.

We created a card with a set of die-cut gift-tags slotted inside, each with a Christmas message in a different language, and using a different print process. The tags can be used by the recipient to attach to Christmas gifts to send to friends, family or colleagues – proving the mailer to be useful as well as beautiful. Frohe Weihnachten!

21.11.2011

Flourish in the park

A new brand identity and property marketing campaign for Maidenhead Office Park. The mature landscaped park is set within the Berkshire countryside, so the campaign focuses on aspirational natural metaphors to deliver key messages. As well as developing the new identity, we have so far applied the brand to park signage, cafe and shuttle bus. For the marketing campaign we have created the pre-let brochure, website, letting boards and architectural branding.

‘The brochures look fantastic –
a really fresh, professional product. Many thanks for all the hard work and great ideas that went into the job’.

Matthew Littler
Senior Asset Manager
AXA Real Estate Investment Managers UK Ltd

26.10.2011

It feels good to start the revolution

Sometimes it’s a joy to put a message across and in the case of this campaign to promote the use of Recycled paper it feels (really) good. Everybody knows that using recycled paper is good for the environment – don’t they? – so this campaign for Arjowiggins Graphic emphasises all the other benefits – including the feel good factor. The aim is to create a movement that people want to be involved in and pass on for all the right reasons. So why not get involved and let the world know what makes you feel good on twitter #itfeelsgood

It feels good to share
Check out the email campaign and pass on the message

 

21.09.2011

Colourful Life opens

Our exhibition marking the global relaunch of Keaykolour Paper opens today. The exhibition features artworks inspired by a life in music and created by Keaykolour’s artistic ambassador Ian Wright. The exhibition, part of TENT and the London Design festival, is open 11am-5pm, Thurs 22nd – Sun 25th Sept.

Colourful Life
Old Truman Brewery
25 Hanbury Street
London E1 6QR

21.07.2011

A puzzling piece

The Wellcome Trust are celebrating their 75th anniversary throughout 2011. We were invited to create a high quality communication aimed at engaging both internal and external audiences, to launch the celebration of ’75 extraordinary years’.

Our solution incorporates a jigsaw puzzle which references the seminal Sir Henry Wellcome quote “My plans exist in my mind like a jigsaw puzzle and gradually I shall be able to piece it together”

07.07.2011

Designed for Speed

Following our naming and branding for the Velocity office development at Brooklands, we have just delivered the new pre-let brochure and website. The concept builds on the brand’s ‘Spirit of Brooklands’ inspiration, with imagery evocative of the golden age of British motorsport and aviation. The campaign draws similarities between the pioneering spirit of Brooklands and the development’s unique qualities and business advantages.

“The work Blast have produced for Velocity is stunning, completely different to anything else in the market. The campaign genuinely sets Velocity apart from the competition and really communicates the development’s ground breaking, high quality design”

Edward Smith, Partner, Strutt & Parker LLP

06.07.2011

Creative thinking

BBC Academy asked us to design a toolkit of techniques which could be used to facilitate internal creative brainstorms and ideas generation sessions. We represented the creative thought process through inspiring ‘doodle’ themed illustrations and compiled the creative techniques in a ringbound step-by-step guide.

05.07.2011

Teenage kicks

We celebrated our 15th birthday in style last night, with a party for Blast family, friends, clients and collaborators. The bash took place at our Colourful Life exhibition in Shoreditch, and in true Blast style we were eventually shut down by the authorities – not before Mr Baxter threw in a couple of ‘rope-pulls’ for old times sake though! Thanks to everyone who made it a memorable night (especially the motley crew here who’ve worn the ‘brilliant orange’ of Blast and made the magic happen over the years). Onward…