Beautifully designed and produced print has an impact, appeal and value that is very hard to match digitally. Ask yourself; when did you last purr with delight when opening a PDF file? Unusual materials, textures, finishes, formats, folding and packaging combine to pique the senses.
And if it is specified and printed responsibly then it can be as environmentally friendly as digital. Using recycled and FSC (Forest Stewardship Council®) certified papers ensure that not only are our forests maintained but also ensures that local communities are respected, habitats protected and workers paid properly. Add to that the use of vegetable inks, renewable energy and waste management and the print process at its best can be Carbon net zero. Digital printing short runs and new print finishing technologies means that print is done to demand with vastly reduced waste.
So if you want sexy and sustainable then maybe think beyond the screen. (Always print responsibly.)