Our latest education brand identity has just launched for South Thames Colleges Group. Formed through the merger of South Thames, Kingston, Merton and Carshalton Colleges, the Group provides Further and Higher Education opportunities for thousands of students across South West London.
A new unifying brand identity was required for both the individual colleges and the umbrella brand. Following their successful 2020 Ofsted results, we were also asked to help communicate the positive progress made across the Group. Our solution centres around the concept of positive change and direction for young people, symbolised with an ascending arrow.
Each college owns a brand colour, with the Group logo forming from the amalgamation of all four to create a symbol of group unity.
We delivered a full brand tool kit comprising guidelines, assets, templates, example applications and designs for the website homepages.