Branding the world’s first public Museum

The Ashmolean needed a brand that could unify its vast collections and guide audiences through its stories. We developed a clear strategy and distinctive identity centred on a timeline-inspired ‘A’ device. Flexible across physical and digital spaces, it helps visitors navigate content, connecting objects, cultures and time periods within a cohesive, contemporary museum experience.

Brand Strategy & Identity / Digital & Websites / Events & Exhibitions / Print & Packaging

“

We have been impressed with Blast’s ability to both understand our needs and to come up with intelligent and creative solutions. At times we have been a demanding client, but Blast have patiently worked through each stage of the project with us, ensuring that all our stakeholders are brought along too. We are thrilled at how our new brand identity reflects both the Ashmolean’s history and our vision for the future.”

Theresa Nicolson
Marketing Manager – Ashmolean Museum Oxford
Back to projects