The new Keaykolour paper collection launched to a worldwide designer market through a series of creative mailers, print tools and swatchbooks. The tools introduce the new additions and innovations to the collection – given a complete overhaul to make it the most sustainable coloured paper range on the market. A series of creative mailers – featuring screen and litho printing, die-cutting, duplexing, foil blocking and laser cutting – have been designed to show the flexibility and creative potential of the paper.
Printed mailers and fold-out posters document the ‘Colourful Life’ collaboration with artist Ian Wright – and the creation of three original pieces of art. The global launch of the artworks has been marked with the printing of a series of three A1 posters and a limited edition set of signed art prints.