A global marketing campaign to launch the new Keaykolour paper collection to designers. To reflect Keaykolour’s creativity and innovation, we created ‘Colourful Life’ – a concept centred around a unique collaboration with Artist and Illustrator Ian Wright. The campaign reflects both the lifespan of the brand and also Ian’s creative and cultural life spanning five decades of contemporary youth and street culture, music, fashion, film and style. The result is a creative collaboration and connection born of a desire to explore, experiment and innovate.
Central to the campaign are a series of original artworks created using Keaykolour – each finding an inspiring and different way to work with the paper. The artworks, and the process of creating them, are documented in printed marketing collateral, online and in 4 short films to promote the new range to a worldwide audience.
The campaign launched in London, at an exhibition showing the artworks for the first time, as part of The London Design Festival.