A worldwide campaign to promote the Conqueror paper range to designers, changing brand perceptions, stimulating creative use and developing sales.
The campaign centred around a 256 page book containing a free resource of 300 royalty-free illustrations. The illustrations, combined with the vast Conqueror range, provide “Endless Possibilities” to the designer. The book itself demonstrates a creative use of Conqueror and re-introduces the paper to the audience in a new context. A supporting website acts as a portal for designers to view and download the illustrations. A viral email campaign was created to generate awareness and ensured the campaign reached a global audience.
