Help Age International approached Blast to develop a brand identity for ALERT, a new initiative from six major NGOs. ALERT is an innovative, easy-to-use technology that improves emergency preparedness, enabling humanitarian agencies to act before and immediately after disaster strikes – dramatically increasing efficiency and saving lives.

We worked with Help Age International to develop a brand strategy distilling their vision, values and key messages. Based on this work we developed visual identity elements and a new logo that echoes ALERT’s three stage ‘traffic light’ system for preparedness.

It’s great to be involved in such a visionary and potentially revolutionary project, that could genuinely make a huge difference to millions of the world’s most vulnerable people.


Help Age International


Copywriting: Mark Tunnicliffe